Customer Relationship Management
Customer Relationship Management (CRM) – Creating Profitable Customer Relations
Most markets have a surplus of products and services, which makes them buyers’ markets. This is why high customer focus and long-term customer retention represent a decisive competitive advantage for many companies and make a major contribution to their success.
As a strategic approach, CRM involves the planning, management, and implementation of all a company’s interactive processes with its customers. CRM does not just comprise individual areas such as marketing or sales, but is a holistic approach encompassing the entire company and entire customer life cycle. Its goal is to systematically establish, improve, retain, and form profitable long-term customer relationships.
To manage customer relationships and establish sustained competitive advantage, a key requirement is a continuous supply of information and knowledge – knowledge about customers, about their wishes, and about their relationship as a whole. This knowledge usually already exists in the company in the form of a wide range of data, and just needs to be tapped into.
Using data profitably and purposefully – CRM and data mining make a perfect team
When used properly, CRM can be the key to a company’s success. If it’s used wrongly, it can waste a lot of money and resources, and in the worst case can even lead to dissatisfied customers. Most companies already gather masses of data about their customers but they don’t use this data effectively or in a targeted way.
Customer relationship analytics (CRA) uses traditional statistics, classic reports, OLAP analyses, and data mining to determine decision-relevant information and knowledge from data for CRM. Self-Acting Data Mining, which was developed by mayato, has proven to be a particularly efficient method of detecting complex and poorly structured facts about customers. Self-Acting Data Mining can be applied to many CRM issues and combines the advantages of traditional tools (ease of use) with those of data mining (fast and reliable acquisition of knowledge).
Our competency – your added value
Only the balanced and well-conceived use of IT and strategic concepts can guarantee the success of your CRM – and mayato is here to help you. Our experts can show you how to use your data for targeted and successful customer relationship management. And we don’t just help with data retrieval, preparation, and analysis. Together with you, we develop strategies and solutions that put you in a position to bundle all the available information, and then analyze it, determine the right actions for your CRM from the results, and integrate these actions into your business processes.
mayato helps with specialist and experienced employees, and develops, implements, and supports you in topics such as:
- Campaign management
- Customer segmentation
- Customer valuation
- Cross-selling
- Early detection of churn tendencies
- Fraud detection
The way to the perfect decision: mayato case studies and publications
Fraud Detection at Mercedes-Benz Bank
Customer Relationship Analytics – the Practical Application of Data Mining in CRM
Customer Networks: Using Social Connections in the Customer Base
For an overview of our other national and international projects, click here.
Any questions? Contact and downloads
Does this sound interesting? Do you have a specific question about data mining and CRM that you’d like to discuss with us? Then e-mail us at
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or call us on +49 30 4147 1667.
Furthermore, in our download area, you’ll find many interesting analyses, how-to papers, and book reviews on the topics of business intelligence and business analytics.