Customer Analytics – establish profitable customer relationships

The customer remains the number-one bottleneck in achieving continued growth in today’s competitive environment. In this age of interchangeable products, you can make your customer service a decisive factor that gives you a competitive edge.  

However, individual customer service, efficient marketing, and tailored sales activities in customer relationship management do require extensive information on your clients. After all, the primary goal of CRM is to direct and shape customer relationships and increase the value of each individual client – and ultimately, the value of your company.

Our competence – your added value

At mayato, we specialize in using customer analytics to generate comprehensive knowledge of your customers and help you leverage it, such as in:

• Forecasting product affinity
• Determining next best offers
• Choosing the right communication channels through which to approach customers
• Churn prevention
• Performing cross- and upselling analyses
• Ascertaining customer value
• Optimizing campaign management, including success tracking
• Customer segmentation and target group identificationFraud detection

As an independent consultancy, we’re free to use the full range of analytical instruments at our disposal, including traditional statistics, conventional reporting, OLAP analysis, data and text mining, Self-Acting Data Mining, simulations, scenario techniques, and social network analysis. Read through the data mining studies we publish annually; you’ll see that we stay constantly abreast of the strengths and weaknesses of the latest analytical tools. Our well-founded expertise can thus aid you in selecting those that are right for you.

Proven time and again in practice

Is your customer data distributed across a series of sources, making it difficult for you to keep track of the forms in which you can analyze it? Do you need a sound appraisal of whether your archived data and its quality are sufficient for analytical purposes? Or are you unsure of what questions you should be asking as you enter the world of customer data analysis? Our experienced team of analysts can advise and assist you with these and other issues, as well.

Whether you need help getting started with customer data analysis; are interested in tool recommendations, expert tips, or best practices; or simply want an individual quotation for a specific service – get in touch with us!

The published author Peter Neckel ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) is your contact for customer analytics. 

His book can also aid your initial orientation in this subject; to read through the table of contents and a sample chapter (in German), click here:.

http://www.dpunkt.de/buecher/2048/customer-relationship-analytics.html