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Analysis of Cross-Selling and Up-Selling Potential (2010 Edition)
Using a comprehensive lifelike scenario to analyze cross-selling and up-selling potential, the entire data mining process was undergone in an extensive test procedure – from data preparation and data exploration to the (graphical) display and interpretation of the results.
The criteria assessed included usability, range of features, stability, and system response with large data quantities. Furthermore, the execution speed with many different parameter settings was measured and documented.
In addition to the field test, the Data Mining Study 2010 contains a detailed overview of functions related to association and sequence analysis.
The study was presented exclusively in the German IT journal COMPUTERWOCHE.
The complete study can be purchased as a PDF or paperback for €199 (€99 for students and institutes of higher education) and is available from our e-book provider.