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Customer Segmentation (2011 Edition)
The Data Mining Study 2011 concentrated on customer segmentation within the framework of customer relationship analytics . In this scenario, the data mining process was performed from start to finish in a comprehensive test procedure.
The criteria assessed included each tool’s usability, its range of features, the graphical display of the results, system response with large data quantities, and stability. In addition, the execution speed with numerous parameter settings was measured and documented. Furthermore, a detailed functional overview for cluster analysis was compiled for each tool.
The study was presented exclusively in the German IT journal COMPUTERWOCHE.
The complete study can be purchased as a PDF for €299 (€99 for students and institutes of higher education) and is available from our e-book provider.