THINK

Our research team analyzes current trends, markets, methods, products, and technologies with a focus on Business Intelligence and Analytics.
Research is either done proactively by mayato or it is guided by our clients' needs.

mayato emphasizes the following analytical activities and subjects:

• Business Intelligence, Data Warehousing, and Data Mining
• Customer Relationship Management
• Business Performance Management

We evaluate and compare new technologies and products, scrutinize analytical methods, investigate trends and changes in the marketplace, examine industries, and create benchmarks. Our studies can help facilitate and guide information technology decisions and answer business-related questions.

Study samples:

• SAP NetWeaver 2004s BI: mayato employees evaluated the new functionality provided by SAP with the new release 7.0 on behalf of two clients. We assessed product potential and product risks, and made recommendations based on our assessment.
• Information Lifecycle Management: In an ongoing study, employees of mayato are exploring potentials and limitations of new nearline storage solutions as an alternative to conventional archiving solutions.
• Campaign management and SOA: mayato partner Marcus Dill analyzes the potential of service-oriented architectures in the campaign management context. Please also check his publication in DM Review.

If you wish to know more about our studies and research activity, please contact us!