In focus
Data Mining Study 2011
Testing the Latest Analysis Software Using the Example of Customer Segmentation at a Financial Service Provider
The Data Mining Study 2011 focuses on customer relationship analytics and compares four data mining tools and suites. Each tool was put to the test in a specific scenario that covered all the aspects of a typical analysis project: from preparing data through creating customer segmentation, interpreting the results, and applying the segmentation in practice when classifying new customers. What’s more, numerous tips – for example, about the best approach to take or how to put the knowledge gained to practical use in CRM processes – make the study an ideal handbook for CRM or data mining projects.
