Tuesday, 18 June 2013

HR Controlling is becoming an increasingly important instrument for regulating HR resources and measuring workload. mayato offers an integral approach to the conception of an HR information system. Read more (in German)

Tuesday, 14 May 2013

Within complex advertising campaigns: can the effects of individual measures be separatedly verified and hence success be predicted? mayato's analysts mastered this endeavor for Mobile App offerer Just Book. Find out more (in German)

Monday, 13 May 2013

This year's Data Mining Study from BI Analyst's & Consulting company mayato compares four Analytics suites on a practical basis for Media Analytics: IBM's SPSS Statistics Professional 21, Statsoft's Statistica Professional 21, SAS's Enterprise Guide 5.1, and Rapid-I's RapidMiner 5.3. Read a report (in German) on it-director.de.

Monday, 13 May 2013

Emanating from universities, Open Source technology R has paved its way to the corporate world and has become a well-established tool for statistical analysis and graphical data evaluation by now. In the meantime, the book market reacted to this trend, offering some samples on this subject. For that matter, we took a closer look at Norman Matloff's "The art of programming"

Monday, 29 April 2013

More complex queries demand sophisticated analysis techniques. For this matter, mayato analyzed several Media Analytics tools in a Data Mining study. Mr. Peter Neckel presents the results in German magazine Computerwoche.

Monday, 29 April 2013

In May 2013 mayato opened a new office in Vienna. The new subsidiary allows mayato to carry its competency in Business Intelligence and Business Analytics into the Austrian market and extend services to local clients. More

Monday, 22 April 2013

SAP and Oracle are competing in the market of In-Memory appliances for real-time analyses. Read along in this article from isreport (in German), wherein their service offering differ.

Wednesday, 10 April 2013

As of March 2013, mayato is now an official IBM Business Partner. By extending their cooperation, both partners achieve additional synergies in the realization of joint BI projects. Mutually, mayato and IBM support large and medium-size companies in topics such as Customer & Loyalty Management, Churn Prediction, Customer Lifecycle, Campaign Management, and also in the simulation of planning scenarios for Marketing. Read our press report (in German).

Wednesday, 10 April 2013

This year, konaktiva, one of Germany's leading business contact expos organized by students, will take place in the science & congress center darmstadtium from May 14th to 16th. On May 15th, mayato GmbH will be appearing as an exponent and will also be holding a business talk from 15:00 to 15:30 (room: titanium). Furthermore, upon signing up, private talks can be held with us. Find out more.

Wednesday, 10 April 2013

Due to In-Memory technology, the Business Software market is in upheaval. Often, producers inform their potential customers vaguely about thier products' real development status and performance. Instead, their marketing departments encourage purchase. Hence, IT decision makers have a hard time finding the right technology at the right time for diving into In-Memory. Read more in this German mayato article from isreport's March issue (p. 16 ff).