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Find out about our activities in customer projects and the BI community
Customer Relationship Analytics for Utilities
Friday, 06 April 2012
Competition among utilities is increasing making Customer Relationship Analytics a must for companies. Peter Neckel presents approaches in detail at the German conference "mailingtage" in June 2014. Details
Churn prediction with data mining
Wednesday, 04 April 2012
This year's mayato data mining study uses a retail churn scenario to compare tools for analysis and prediction of customer behaviour. German newspaper Computerwoche reports.
Empowering Campaign Management with BI
Sunday, 11 March 2012
Using BI in Campaign Management is state of the art. Dr. Marcus Dill explains important aspects in CRM Beratungsbrief.
Backtesting - quality management for risk scoring
Sunday, 26 February 2012
Scoring gains more and more importance in risk management. mayato analyst Peter Gerngroß describes quality assessment approaches in German Financial Services magazine Zeitschrift für das gesamte Kreditwesen.
mayato books at CRM conference
Sunday, 26 February 2012
mayato is again main sponsor of the 19th CRM Symposium March 22, 2012 at Hirschberg Castle / Bavaria. Specialty this year: Ten participants will receive a free copy of the book „Customer Relationship Analytics“ by mayato analyst Peter Neckel. More
Goals and limitations of Basel III
Sunday, 05 February 2012
Andreas Leiter, mayato consultant and expert for regulatory requirements in the financial services industry, presents in a new White Paper an overview of history, presence, and future of Basel regulations for banks.
target-group selection on mass data
Tuesday, 27 December 2011
Target-group selection amongst millions of customers with even more transaction and other bevioural data is a challenge to any software environment. mayato explains architectures and strategies.
BI architectures for intelligent CRM
Tuesday, 27 December 2011
Analytical Customer Relationship Management (CRM) has much more to offer than just reporting and monitoring of customer-related processes. Predictive Analytics can make customer interactions smarter and more successful, as mayato analyst Dr. Marcus Dill explains on crmmanager.de.
customer segmentation in retail
Tuesday, 27 December 2011
Retail is among the most competitive industries with price-sensitive and ever-changing customer behaviour. These challenges can be mastered with profound customer segmentation analysis as mayato CRM expert Peter Neckel details on crmmanager.de.
Terabyte was yesterday, today is petabyte
Wednesday, 16 November 2011
mayato BI expert Dr. Marcus Dill interviewed by IT Director on the potentials of big-data analyses.
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