Find out about our activities in customer projects and the BI community

SAP Predictive Analytics on the test rig

Friday, 03 August 2012

With BusinessObjects Predictive Analysis, SAP now also offers a Data Mining suite. Analytics expert Patrick Bottelberger from mayato, a Business Intelligence (BI) analysis and business consulting agency, took a deeper look into this tool and published his insights (in German).

Dream Wedding in Analyticsville?

Monday, 28 October 2013

Up to now, SAP and SAS had always been the often-quoted royal children. Has the penny now dropped, having both companies aggressively confront each other? In any case, the media talk about  tighter cooperations between both software companies. Read more! (in German)

mayato obtains Top Consultant award

Tuesday, 01 October 2013

There are nearly 14,000 consulting companies of different sizes in Germany. Only the 114 best companies are allowed to bear the "Top Consultant" seal, awarded after a demanding certification procedure. Since October 2013, mayato belongs to this selected circle. Further reading (in German).

Manifold applications of association analyses

Sunday, 22 September 2013

The cue 'association analysis' leads to think about classical market basket analysis within retail. Actually, there is a myriad of further interesting application examples in all kinds of branches. A Whitepaper (in German) from Mr. Peter Gerngross explains the basics & variants of association analysis and depicts interesting practical examples.

Staying on top of things with HR Controlling based upon key figures

Monday, 09 September 2013

Collecting and analyzing key figures within the HR department is an indispensable basis for managing staff and measuring the contribution of workforce to a company's added value. Read more in this German article from Frank Zedler.

Effects of TV advertising for twago's online business

Monday, 26 August 2013

twago, Europe's leading project platform on the Internet for companies & freelancers, is now employing TV advertising among other things for increasing its awareness. With its Media Analytics procedure, mayato supported twago in order to gain insights about its TV campaigns for further media planning and especially for measuring the effects of offline advertisement for their online business. Read the Case Study (in German).