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Manifold applications of association analysesSunday, 22 September 2013
The cue 'association analysis' leads to think about classical market basket analysis within retail. Actually, there is a myriad of further interesting application examples in all kinds of branches. A Whitepaper (in German) from Mr. Peter Gerngross explains the basics & variants of association analysis and depicts interesting practical examples.
Staying on top of things with HR Controlling based upon key figuresMonday, 09 September 2013
Collecting and analyzing key figures within the HR department is an indispensable basis for managing staff and measuring the contribution of workforce to a company's added value. Read more in this German article from Frank Zedler.
Effects of TV advertising for twago's online businessMonday, 26 August 2013
twago, Europe's leading project platform on the Internet for companies & freelancers, is now employing TV advertising among other things for increasing its awareness. With its Media Analytics procedure, mayato supported twago in order to gain insights about its TV campaigns for further media planning and especially for measuring the effects of offline advertisement for their online business. Read the Case Study (in German).
In-Memory as universal remedy?Thursday, 15 August 2013
Not unjustly, among companies, Business Intelligence & Data Warehouse solutions have a reputation of being cumbersome, expensive, not user friendly, and slow. The right In-Memory solution can provide help here. Read more (in German).
Measuring advertising success with Data MiningMonday, 12 August 2013
The usage of online advertising means such as banners, websites or Apps enables a much more differentiated analysis due to an unequally available data basis. Simultaneously - using offline channels in parallel - the cause-effect relations are more complex. This dramatically hampers profound statements about advertising efficiency or forecasting advertising success. Read more in this German article.