Find out about our activities in customer projects and the BI community

Staying on top of things with HR Controlling based upon key figures

Monday, 09 September 2013

Collecting and analyzing key figures within the HR department is an indispensable basis for managing staff and measuring the contribution of workforce to a company's added value. Read more in this German article from Frank Zedler.

Effects of TV advertising for twago's online business

Monday, 26 August 2013

twago, Europe's leading project platform on the Internet for companies & freelancers, is now employing TV advertising among other things for increasing its awareness. With its Media Analytics procedure, mayato supported twago in order to gain insights about its TV campaigns for further media planning and especially for measuring the effects of offline advertisement for their online business. Read the Case Study (in German).  

In-Memory as universal remedy?

Thursday, 15 August 2013

Not unjustly, among companies, Business Intelligence & Data Warehouse solutions have a reputation of being cumbersome, expensive, not user friendly, and slow. The right In-Memory solution can provide help here. Read more (in German). 

Measuring advertising success with Data Mining

Monday, 12 August 2013

The usage of online advertising means such as banners, websites or Apps enables a much more differentiated analysis due to an unequally available data basis. Simultaneously - using offline channels in parallel - the cause-effect relations are more complex. This dramatically hampers profound statements about advertising efficiency or forecasting advertising success. Read more in this German article.

mayato verstärkt Entwicklungsbereich um Technologieexperten

Monday, 05 August 2013

Das BI-Analysten- und Beraterhaus mayato setzt seinen strategischen Unternehmensausbau weiter fort. Seit 1. Juli ist Thomas Weiler (46) als Senior Architekt neu an Bord. Der Diplom-Wirtschaftsinformatiker mit fast 20 Jahren Tätigkeit im IT-Geschäft verfügt über umfangreiche Erfahrungen im Aufbau von Datawarehouse- und Business Intelligence-Lösungen mit unterschiedlichsten Technologien. Zur Pressemeldung

SAP vs. IBM: big quarrels around In-Memory systems

Monday, 05 August 2013

With HANA's development and aggressive marketing, SAP has put database technology - that used to make good money with SAP customers - companies under zugzwang . Not surprising, hence, that now also IBM is reacting with DB2 BLU in order to broaden their spectrum. The so far good relationships between IBM & SAP is hence currently discordant, as one can read from their blogs. Another comment here (in German).

Read more: SAP vs. IBM: big quarrels around In-Memory systems