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customer segmentation in retail
Tuesday, 27 December 2011
Retail is among the most competitive industries with price-sensitive and ever-changing customer behaviour. These challenges can be mastered with profound customer segmentation analysis as mayato CRM expert Peter Neckel details on crmmanager.de.
Terabyte was yesterday, today is petabyte
Wednesday, 16 November 2011
mayato BI expert Dr. Marcus Dill interviewed by IT Director on the potentials of big-data analyses.
Implementation of SAP BusinessObjects 4.0
Saturday, 12 November 2011
A new mayato Case Study describes a recent project to setup the BusinessObjects Suite SAP BI 4.0 for standard and ad-hoc reporting.
In-Memory Technology for flexible data analysis
Sunday, 06 November 2011
SAP's new HANA technology allows for previously unknown levels of flexibility and performance when analysing large volumes of data. A new fact sheet of mayato BI expert André Bukowski provides a comprehensive overview (in German) of the current version 1.0 and an outlook to future developments of SAP.
Efficient use of historical data
Saturday, 05 November 2011
Dr. Marcus Dill describes in the October Issue of German IT magazine IT Mittelstand strategies for meaningful and cost efficient storage of historical data.
Campaign Success Analysis in Financial Services
Saturday, 23 July 2011
Professional campaign planning has to include a concept for reliable response tracking. A recent case study at a financial-services company highlights some important aspects.
Fitness check for your scoring
Saturday, 23 July 2011
A new white paper (in German) by mayato scoring expert Nils-Henrik Wolf explains do's and don'ts in scoring.
Asset Backed Securities with Business Intelligence
Sunday, 26 June 2011
mayato realized for Volkswagen Financial Services an ABS solution for Spanish automotive financing contracts. Based on this solution relying on a business intelligence platform, VWFS successfully sold at capital markets in May 2011 a credit volume of more than 600 Mio €. Download Case Study (in German)
Successful Customer Segmentation in Retail
Saturday, 07 May 2011Retail business suffers from tough competition, pressure on prices and ever-changing customer behaviour. A new mayato Case Study shows how data-mining analysis of puchase behaviour of typical customer groups can lead to competitive advantage.
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