Find out about our activities in customer projects and the BI community

Effects of TV advertising for twago's online business

Monday, 26 August 2013

twago, Europe's leading project platform on the Internet for companies & freelancers, is now employing TV advertising among other things for increasing its awareness. With its Media Analytics procedure, mayato supported twago in order to gain insights about its TV campaigns for further media planning and especially for measuring the effects of offline advertisement for their online business. Read the Case Study (in German).  

In-Memory as universal remedy?

Thursday, 15 August 2013

Not unjustly, among companies, Business Intelligence & Data Warehouse solutions have a reputation of being cumbersome, expensive, not user friendly, and slow. The right In-Memory solution can provide help here. Read more (in German). 

Measuring advertising success with Data Mining

Monday, 12 August 2013

The usage of online advertising means such as banners, websites or Apps enables a much more differentiated analysis due to an unequally available data basis. Simultaneously - using offline channels in parallel - the cause-effect relations are more complex. This dramatically hampers profound statements about advertising efficiency or forecasting advertising success. Read more in this German article.

mayato verstärkt Entwicklungsbereich um Technologieexperten

Monday, 05 August 2013

Das BI-Analysten- und Beraterhaus mayato setzt seinen strategischen Unternehmensausbau weiter fort. Seit 1. Juli ist Thomas Weiler (46) als Senior Architekt neu an Bord. Der Diplom-Wirtschaftsinformatiker mit fast 20 Jahren Tätigkeit im IT-Geschäft verfügt über umfangreiche Erfahrungen im Aufbau von Datawarehouse- und Business Intelligence-Lösungen mit unterschiedlichsten Technologien. Zur Pressemeldung

SAP vs. IBM: big quarrels around In-Memory systems

Monday, 05 August 2013

With HANA's development and aggressive marketing, SAP has put database technology - that used to make good money with SAP customers - companies under zugzwang . Not surprising, hence, that now also IBM is reacting with DB2 BLU in order to broaden their spectrum. The so far good relationships between IBM & SAP is hence currently discordant, as one can read from their blogs. Another comment here (in German).

Read more: SAP vs. IBM: big quarrels around In-Memory systems

Analyzing "R" the correct way

Monday, 05 August 2013

With its analysis platform HANA, SAP takes a new approach in order to profile itself in the area of Analytics. This is meant to be accomplished by taking the interesting ansatz of integrating Open Source technology "R". Read more (in German)

mayato sucht Senior Sales Manager

Monday, 29 July 2013

Sie suchen eine spannende Position in der Sie Ihre fundierte Erfahrung im Vertrieb einbringen können? Dann ist die Stelle als Senior Sales Manager genau, was Sie suchen!

Read more: mayato sucht Senior Sales Manager

Big Data leading traditional BI systems to boundaries

Monday, 29 July 2013

Few subjects are shaking the media & corporations in the same way as Big Data. Business Intelligence solutions, in the way they have been implemented in companies since the 90s, are currently confronted with the challenges that new processes and data sources such as the Internet and the mobile world convey. Read more (in German).