Saturday, 07 May 2011

Chefbüro, German IT & business magazine for decision makers, chose mayato recommendations for goals and long-term strategy in Business ­Intelligence as cover story.

Thursday, 14 April 2011

mayato conducted a requirements analysis and proof of concept for selection of BI tools for Sales Funnel Management and Customer Relationship Management of the BMW Group. A new Case Study explains approach and results.

Thursday, 14 April 2011

mayato joined the German Society for Information Quality DGIQ.

Tuesday, 29 March 2011

Peter Neckel, mayato expert for Data Mining and Customer Relationship Analytics, will give a presentation at Mailingtage 2011, Europe's largest CRM conference. His topic: customer segmentation in Financial Services.

Tuesday, 22 February 2011

mayato Analyst Peter Neckel provides an overview of the results of the Data Mining Study 2011 in German IT magazine Computerwoche. Various tools have been tested in a customer-segmentation scenario.

Tuesday, 22 February 2011

Many compliance processes require high quality of analyses and data. A new mayato Case Study (in German) in the context of monitoring of potential money-laundering and terrorist acitivities demonstrates how such quality can be achieved in a cost-efficient manner by process automation.

Saturday, 12 February 2011

When enabling Business Intelligence (BI) applications, many enterprises need an appropriate software and specific know-how. More critical for most companies, however, is a lack of clear goals and a long-term BI strategy. mayato Partner Dr. Marcus Dill describes in CRM Beratungsbrief possible pitfalls when launching BI initiatives.

Wednesday, 02 February 2011

Social networks offer companies a wealth of data about existing and potential customers. However, when analyzing social ties many legal restrictions have to be respected, mainly in the area of data protection. mayato analyst Peter Gerngross comments on this challgenging topic in German Computerwoche.

Wednesday, 05 January 2011

With BusinessObjects Explorer, SAP released in 2010 its first new software component since taking over BI vendor Business Objects. mayato Analyst Dr. Klaus Kornmeier investigated and tested architecture and functionality of the BusinessObjects Explorer. A new Fact Sheet summarizes his conclusions.

Wednesday, 29 December 2010

Open Source BI (OSBI) has ripened significantly during recent years with respect to quality and functional completeness. Many such offerings can be considered as competitive at least for a variety of business applications. mayato analyst Dr. Marcus Dill reviewed a new German book on OSBI summarizing pros and cons of OSBI.