Find out about our activities in customer projects and the BI community

Efficient online & offline advertising thanks to Media Analytics

Monday, 13 May 2013

This year's Data Mining Study from BI Analyst's & Consulting company mayato compares four Analytics suites on a practical basis for Media Analytics: IBM's SPSS Statistics Professional 21, Statsoft's Statistica Professional 21, SAS's Enterprise Guide 5.1, and Rapid-I's RapidMiner 5.3. Read a report (in German) on

Book Review: "The art of R programming"

Monday, 13 May 2013

Emanating from universities, Open Source technology R has paved its way to the corporate world and has become a well-established tool for statistical analysis and graphical data evaluation by now. In the meantime, the book market reacted to this trend, offering some samples on this subject. For that matter, we took a closer look at Norman Matloff's "The art of programming"

Testing Analysis tools for Media Analytics

Monday, 29 April 2013

More complex queries demand sophisticated analysis techniques. For this matter, mayato analyzed several Media Analytics tools in a Data Mining study. Mr. Peter Neckel presents the results in German magazine Computerwoche.

mayato opens new office in Vienna

Monday, 29 April 2013

In May 2013 mayato opened a new office in Vienna. The new subsidiary allows mayato to carry its competency in Business Intelligence and Business Analytics into the Austrian market and extend services to local clients. More

In-Memory databases: SAP versus Oracle

Monday, 22 April 2013

SAP and Oracle are competing in the market of In-Memory appliances for real-time analyses. Read along in this article from isreport (in German), wherein their service offering differ.

mayato new IBM partner

Wednesday, 10 April 2013

As of March 2013, mayato is now an official IBM Business Partner. By extending their cooperation, both partners achieve additional synergies in the realization of joint BI projects. Mutually, mayato and IBM support large and medium-size companies in topics such as Customer & Loyalty Management, Churn Prediction, Customer Lifecycle, Campaign Management, and also in the simulation of planning scenarios for Marketing. Read our press report (in German).