Find out about our activities in customer projects and the BI community

Big Data leading traditional BI systems to boundaries

Monday, 29 July 2013

Few subjects are shaking the media & corporations in the same way as Big Data. Business Intelligence solutions, in the way they have been implemented in companies since the 90s, are currently confronted with the challenges that new processes and data sources such as the Internet and the mobile world convey. Read more (in German).

kununu honors mayato

Thursday, 04 July 2013

mayato now also presents itself on kununu, a platform where potential new colleagues can read about everyday work and working atmosphere at mayato. The information is based upon mayato's employees' direct input, and due to these excellent evaluations, mayato has been awarded with the seals "Open Company", and "Top Company".

Big Data in Bonn

Wednesday, 03 July 2013

The newest developments in the field of data security and transparency were the main topics - albeit inofficially -  at the Big Data Conference held by the branch association BITKOM  on the 25th of June 2013 in Bonn. Around 500 branch & IT experts discussed application examples, data security, and future visions around the subject Big Data. mayato took part in this event, too.


 

In a nutshell, four essential insights can be postulated as a result of these talks and discussions:

  • Big Data will sustainably change a company's information environment - within and beyond
    All experts agree upon this. However, more questions than answers exist: how can Big Data be applied, how can insights from Big Data projects be integrated to real business topics, and what repercussions will these resulting changes have in a financial sense? Nearly to each successful project, failed approaches make out the other side. Even the most successful projects had to undergo their very own "path of tears", as a speaker appropriately elucidated.
  • Nowaday's Big Data technologies (e.g. Hadoop) are technologically an essential step forward, but still are constrained.
    The topics of data security, user support, and access interfaces (SQL!) are not yet ripe. In this, improvements will and must take place in the future in order to reap the maximum, evidently available potential.
  • In conjunction with Big Data, the topic of real-time analyses will dramatically gain significance.
    Real-time analyses that do not take place throughout single data segments anymore, but rather over the entire data are pushing BI tools to their borders (find out more in our mayato publications on www.mayato.com/bigdata ).The development of analysis tools & methods will have to keep up with the pace with the technological developments in around data creation & management. Wheras nowadays, work is performed with data samples and more or less valid random tests,models in the future will have to be developed throughout the entire data. This will sustainably change the analytic landscape - especially in the field of Customer Relationship Analytics.
  • There are few consulting companies in the market nowadays that are aware of the aforementioned changes in a way that they drop their consulting approaches, taking on new, innovative ones.
    Especially, the traditional, big consulting companies are critically esteemed.

Between the lines, the responsibility of companies when dealing with such huge and personal data was ongoingly discussed. This topic was fueled by the recent happenings related with the leaks from intelligence services, leading to a debate about the socially correct usage of data & information. Companies naturally intend to engage in this.

As an innovative and experienced consulting company, mayato offers you a series of competencies around the subject of Big Data. With over 50 consultants, we offer you a wide spectrum of competencies - from conception to implementation - around Big Data, but also around classical BI topics. If you want to know more, please do contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. .

Read more: Big Data in Bonn

HR Controlling with SAP HR & BW

Tuesday, 18 June 2013

HR Controlling is becoming an increasingly important instrument for regulating HR resources and measuring workload. mayato offers an integral approach to the conception of an HR information system. Read more (in German)

Measuring advertising success in the Mobile App market for JustBook

Tuesday, 14 May 2013

Within complex advertising campaigns: can the effects of individual measures be separatedly verified and hence success be predicted? mayato's analysts mastered this endeavor for Mobile App offerer Just Book. Find out more (in German)

Invitation to a fireplace chat with mayato

Monday, 13 May 2013

On June 6th 2013, mayato's first fireplace talk will be held at Krickenbeck castle in Nettertal. Along with our partner IBM, we will present "Media Analytics - optimizing your marketing & media planning" in the frame of a company talk & discussion round. Speakers will demonstrate methods and possibilities for analyzing and optimizing marketing & advertising budgets in the times of increasing significance seen in cross-media campaigns. Sign up under This email address is being protected from spambots. You need JavaScript enabled to view it.