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Find out about our activities in customer projects and the BI community
mayato and StatSoft decide to partner
Thursday, 23 December 2010
BI analyst and consulting company mayato expands its partner network. Recently a partnership was announced with StatSoft, long-year successful vendor for data-analysis software. The cooperation is intended to provide clients from different industries tailored analysis projects at affordable costs. Press release in German
BI is more than reporting
Tuesday, 21 December 2010
In Germany IT magazine IT Director, mayato Partner Dr. Marcus Dill explains how intelligent analyses far beyond simple reporting create benefits for enterprises in areas like campaign management and fraud detection.
Modern Scoring relies on BI
Tuesday, 21 December 2010
In issue 6/2010 of professional banking magazine geldinstitute, mayato partner Dr. Marcus Dill explains the impact of business intelligence on scoring in risk and campaign management.Direct marketing for high volumes
Tuesday, 21 December 2010
Untargeted direct marketing is no longer state of the art: it is expensive, leads to low response quotes and bears the risk of annoyed customers. On CRM Expert Site mayato analyst Dr. Marcus Dill explains advantages and approaches for intelligent campaign management.Successful Customer Relationship Analytics for Utilities
Monday, 13 December 2010
In an article for the first issue of the German magazine VERTRIEBSFOKUS ENERGIE, mayato analyst Peter Neckel describes, how successful utilities companies differentiate from competitors by focusing their marketing activities and improving their services through Customer Relationship Analytics.Tailored BI Solutions for a Bank – Thanks to Comprehensive Requirements Management
Friday, 08 October 2010
Requirements for reporting and for the BI front-end tools are often not properly specified. Instead of indepth investigations of the business need, decisions are often driven by technology leading to poor user acceptance and high costs for complementary solutions and subsequent enhancements. Download Case Study
Mayato presentation on customer profitability at ene’t conference 2010
Wednesday, 09 June 2010
mayato Partner Sven Hensen gave a presentation at the ene’t conference 2010 about „Determination of Customer Profitability with ene‘t Data Bases“. Download presentation in German language
Read more: Mayato presentation on customer profitability at ene’t conference 2010
Enhancing Customer Insight through Social Network Analysis
Friday, 19 March 2010
Driven by web communities like Facebook or LinkedIn, social network analysis (SNA) techniques have made considerable progress and have become very powerful over the last years. Companies can now take advantage of this development by specifically analyzing the social ties of their customers. In a new white paper mayato analyst Peter Gerngross examines and analyses use cases, data sources, methods and constraints of SNA tools and methods. Download Whitepaper (German)
Scoring systems require better integration
Thursday, 19 November 2009
In an article for the German issue of IT magazine InformationWeek, mayato analysts Dr. Michael Weck and Peter Gerngross describe challenges and solutions for future risk management.
Social Networks in Direct Marketing
Thursday, 19 November 2009
In an article for the German CRM magazine direkt marketing, mayato analyst Peter Gerngross explains the potentials of social networks for customer relationship management and describes ways to easily identify such networks.
Download the full article (in German) here
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