Find out about our activities in customer projects and the BI community
HR Controlling with SAP HR & BWTuesday, 18 June 2013
HR Controlling is becoming an increasingly important instrument for regulating HR resources and measuring workload. mayato offers an integral approach to the conception of an HR information system. Read more (in German)
Measuring advertising success in the Mobile App market for JustBookTuesday, 14 May 2013
Within complex advertising campaigns: can the effects of individual measures be separatedly verified and hence success be predicted? mayato's analysts mastered this endeavor for Mobile App offerer Just Book. Find out more (in German)
Invitation to a fireplace chat with mayatoMonday, 13 May 2013
Efficient online & offline advertising thanks to Media AnalyticsMonday, 13 May 2013
This year's Data Mining Study from BI Analyst's & Consulting company mayato compares four Analytics suites on a practical basis for Media Analytics: IBM's SPSS Statistics Professional 21, Statsoft's Statistica Professional 21, SAS's Enterprise Guide 5.1, and Rapid-I's RapidMiner 5.3. Read a report (in German) on it-director.de.
Book Review: "The art of R programming"Monday, 13 May 2013
Emanating from universities, Open Source technology R has paved its way to the corporate world and has become a well-established tool for statistical analysis and graphical data evaluation by now. In the meantime, the book market reacted to this trend, offering some samples on this subject. For that matter, we took a closer look at Norman Matloff's "The art of programming"
Testing Analysis tools for Media AnalyticsMonday, 29 April 2013
More complex queries demand sophisticated analysis techniques. For this matter, mayato analyzed several Media Analytics tools in a Data Mining study. Mr. Peter Neckel presents the results in German magazine Computerwoche.