Find out about our activities in customer projects and the BI community

HR Controlling with SAP HR & BW

Tuesday, 18 June 2013

HR Controlling is becoming an increasingly important instrument for regulating HR resources and measuring workload. mayato offers an integral approach to the conception of an HR information system. Read more (in German)

Measuring advertising success in the Mobile App market for JustBook

Tuesday, 14 May 2013

Within complex advertising campaigns: can the effects of individual measures be separatedly verified and hence success be predicted? mayato's analysts mastered this endeavor for Mobile App offerer Just Book. Find out more (in German)

Invitation to a fireplace chat with mayato

Monday, 13 May 2013

On June 6th 2013, mayato's first fireplace talk will be held at Krickenbeck castle in Nettertal. Along with our partner IBM, we will present "Media Analytics - optimizing your marketing & media planning" in the frame of a company talk & discussion round. Speakers will demonstrate methods and possibilities for analyzing and optimizing marketing & advertising budgets in the times of increasing significance seen in cross-media campaigns. Sign up under This email address is being protected from spambots. You need JavaScript enabled to view it.

Efficient online & offline advertising thanks to Media Analytics

Monday, 13 May 2013

This year's Data Mining Study from BI Analyst's & Consulting company mayato compares four Analytics suites on a practical basis for Media Analytics: IBM's SPSS Statistics Professional 21, Statsoft's Statistica Professional 21, SAS's Enterprise Guide 5.1, and Rapid-I's RapidMiner 5.3. Read a report (in German) on

Book Review: "The art of R programming"

Monday, 13 May 2013

Emanating from universities, Open Source technology R has paved its way to the corporate world and has become a well-established tool for statistical analysis and graphical data evaluation by now. In the meantime, the book market reacted to this trend, offering some samples on this subject. For that matter, we took a closer look at Norman Matloff's "The art of programming"

Testing Analysis tools for Media Analytics

Monday, 29 April 2013

More complex queries demand sophisticated analysis techniques. For this matter, mayato analyzed several Media Analytics tools in a Data Mining study. Mr. Peter Neckel presents the results in German magazine Computerwoche.