mayato Studies in the Press (May 2009)

Monday, 11 May 2009 19:21

The study on the potential of BI in 2009, which was co-conducted by mayato, has received a great press response in the German-speaking world: Publications that ran articles on the study include the IT magazine computerzeitung.de, the regularly published newspaper of the GI (Gesellschaft für Informatik, society for informatics), COMPUTERWOCHE, IT-Business, the management portal Portal der Wirtschaft, plus other Internet portals. Furthermore, CRMmanager and the specialist IT and insurance journal Versicherungsbetrieb reported on the Data Mining Study 2009. Informationweek also examined the study in its March 2009 issue. The article (in German) is available on the mayato Web site. Finally, the newsletter CRM Beratungsbrief (in German) looked at the use of data mining in direct marketing.
All mayato press articles