Customer Winback in Times of Big Data Analytics

Actions to detect customers likely to churn are the most successful when termination can be predicted point-in-time beforehand.

Big Data Analytics can support analysing the results for this type of actions more efficiently, and allows to forecast amongst others the probable time of departure several months in advance (Churn Prevention).

Our white paper on “Customer Winback in Times of Big Data Analytics” explains:

  • in practice how Big Data Analytics helps to prevent churn systematically,
  • which aspects should be taken into account,
  • and above all: which results can be expected concretely from Churn Prevention.
Fill out the form to download the white paper (in German)