Data-Mining studies by mayato

Confused by the huge choice of available tools for Predictive Analytics?

The software market for data mining is diverse and even experienced users can have difficulty keeping track. What’s more, the information published by the tool providers is often incomplete and, by its very nature, not always objective.

By contrast, mayato is committed to absolute neutrality in its capacity as an independent analyst and consulting company. In our studies, we therefore attach particular importance to comparability, the transparency of the assessment criteria, and a standardized test environment.

If you’re looking for the answers to the following questions, the mayato Data Mining Studies are what you need:

  • Which tool is best suited for a particular analysis task?
  • In which cases are open source tools an alternative to be taken seriously?
  • What are the license costs? Which tool has the best price/performance ratio?
  • When the products are used in practice, what are they like in terms of usability and initial training required?
  • What performance can be expected with large data quantities?
  • How can I perform a typical data mining analysis in practice? What pitfalls should I look out for?

We test the different analysis approaches and products thoroughly in a live environment using typical, practically orientated questions in a real-life situation – and we do it every year using different analysis scenarios with different focuses and the latest tools.

The mayato Data Mining Studies give you valuable and practical tips when implementing specific analysis projects in the CRM area, as well as a sound, fact-based foundation to make the right decision about which tool to purchase – wholly in keeping with mayato’s guiding principle of “act on facts.”

Campaign Optimization

The test scenario for the Data Mining Study 2009 focuses on optimizing a direct marketing campaign. The analysis task involved deriving classification rules from a given training data record, which, when applied to a test data record, defined as precisely as possible the persons who would react to the campaign. The study shed light on 12 leading data mining tools by comparing features and functions. In addition, SAS Enterprise Miner, Rapidminer, KXEN Analytic Framework, and SAP BW Data Mining Workbench were comprehensively evaluated and tested in practice using several data records. Factors that were assessed for each tool include usability, features, system response with large data quantities, stability, and documentation. In addition, the overall efficiency of the analysis process was measured and logged.

The complete study can be purchased as a PDF for €199 (€99 for students and institutes of higher education) and is available from our e-book provider. The study is also available as hard copy. If you would like a hard copy, please send an e-mail to sales@mayato.com.

buy study as an e-book

Cross-/Upselling

Using a comprehensive lifelike scenario to analyze cross-selling and up-selling potential, the entire data mining process was undergone in an extensive test procedure – from data preparation and data exploration to the (graphical) display and interpretation of the results.

The criteria assessed included usability, range of features, stability, and system response with large data quantities. Furthermore, the execution speed with many different parameter settings was measured and documented.

In addition to the field test, the Data Mining Study 2010 contains a detailed overview of functions related to association and sequence analysis.

The study was presented exclusively in the German IT journal COMPUTERWOCHE.

The complete study can be purchased as a PDF or paperback for €199 (€99 for students and institutes of higher education) and is available from our e-book provider.

buy study as an e-book

Customer Segmentation

The Data Mining Study 2011 concentrated on customer segmentation within the framework of customer relationship analytics . In this scenario, the data mining process was performed from start to finish in a comprehensive test procedure.

The criteria assessed included each tool’s usability, its range of features, the graphical display of the results, system response with large data quantities, and stability. In addition, the execution speed with numerous parameter settings was measured and documented. Furthermore, a detailed functional overview for cluster analysis was compiled for each tool.

The study was presented exclusively in the German IT journal COMPUTERWOCHE.

The complete study can be purchased as a PDF for €299 (€99 for students and institutes of higher education) and is available from our e-book provider.

buy study as an e-book

Customer reactivation

2012's Data-Mining study issue focuses on forecast models within customer retention management. In this practical scenario, the whole Data-Mining process was carried out within a broad testing procedure.

The evaluation criteria cover functional aspects (in the categories of data preprocessing, analytical procedures & parametrization, evaluation of results, and overall efficiency) as well as user-friendliness (stability, execution speed, documentation, and operation).

The study was presented exclusively in the German IT journal COMPUTERWOCHE.

The complete study can be purchased as a PDF for €299 (€99 for students and institutes of higher education) and is available from our e-book provider.

buy study as an e-book

Media Analytics

How can I most efficiently invest my given advertising budget? On which online (banners, websites, Apps,...) and offline (leaflets, signposts, TV spots,...) advertisement channels do I place my advertisement? How? When?

The answer to these questions and cause-effect relationships are the emphasis of 2013's Data-Mining study issue, based upon the example of App vendor for last minute hotel bookings JustBook. For this, test candidates IBM SPSS Statistics Professional 21, Statsoft's STATISTICA Professional 12 , SAS Enterprise Guide 5.1 as well as Rapid-I's RapidMiner 5.3 / R had to prove their aptitude for solving these practical scenarios.

The study was presented exclusively in the German IT journal COMPUTERWOCHE.

The complete study can be purchased as a PDF for €299 (€99 for students and institutes of higher education) and is available from our e-book provider.

buy study as an e-book