Publications, Events, and Changes at mayato

Price Sensitivity Forecasts for a Porcelain Manufacturer
14. Feb 2019

Survey-Based Customer Analytics

Our customer, a heritage-rich porcelain manufacturer, developed a completely new laser engraving method for use on porcelain products after production with the fundamental intension to launch a specific product design in the form of engraved plate sets.

A data collection process using online and offline surveys as well as interviews was designed to identify the market potential and to forecast price sensitivity and expected sales figures using advanced analytics methods.

Read more about the forecasting results and the challenges to overcome in our new case study.

download case study

porcellain manufacturer (image ©siculodoc

#AdvancedAnalytics #PriceSensitivityForecasts #Retail #HoReCa

#meetmayato at the German CRM Forum 2019
05. Feb 2019

At the 9th German CRM Forum on February 26 and 27, 2019 mayato will explain how Data Analytics can be applied to implement a comprehensive Customer Lifecycle Management.

The main topics of the largest CRM conference in German-speaking countries will range from emotionalization and digitization through customer experience, data quality and data protection to transformation and integration.

Interested parties can obtain the ticket at the special price of € 790,- (instead of € 1.360,- excl. 19 % VAT) by using the ticket code mayato-790.

Visit us at the booth number 5 and win one of five Power Banks.

Download our press release in German

mayato Brings World of Digits to Germany
05. Feb 2019

The digital transformation in companies requires clear concepts and solutions regarding user, customer and employee experience. Since it was founded in 2016, World of Digits has implemented countless digital projects, some of them for renowned customers such as Engie, La Poste, and BNP Paribas. To date, World of Digits has limited its sales activities to Belgium, France, Luxembourg, and Switzerland. From now on the mayato GmbH will market the entire World of Digits portfolio in Germany and is setting up a local team of experts.

Both companies are part of the Positive Thinking Company.

Download our press release

World of Digits


After Work #mayatoTalksData – 10th January 2019 in Vienna
11. Dec 2018

“Applied Magic: Real Data Science Solutions in Practice” is the topic again of our next after-work event #mayatoTalksData on 10th of January 2019 in Vienna. We would be happy to welcome you between 7 and 10 p. m.. Attendees get the chance to network with mayato and other attendees over tasty drinks and snacks. The attendance is free of charge.


mayato to Present at stackfuel Data Science Meetup
28. Nov 2018

Leitung Analytics bei mayatoJoin our expert Caroline Kleist, Head of Analytics, on December, 13th 2018 for a Data Science Meetup at HeyCar in Berlin. Caroline will present “Applied Magic: Real World Data Science Solutions in Daily Action“.

Interested participants can look forward to three exciting presentations on use cases in the field of data science from various industries and another surprise from 7 p.m. onwards.

Register at