News Publications, Events, and Changes at mayato all career events know-how mayatoTalksData press Presse references Veranstaltungen Book Review: “The art of R programming”13. May 2013 Emanating from universities, Open Source technology R has paved its way to the corporate world and has become a well-established tool for statistical analysis and graphical data evaluation by now. In the meantime, the book market reacted to this trend, offering some samples on this subject. For that matter, we took a closer look at Norman Matloff’s “The art of programming”. This book review is in German. Efficient Online & Offline Advertising Thanks to Media Analytics13. May 2013 This year’s Data Mining Study from BI Analyst’s & Consulting company mayato compares four Analytics suites on a practical basis for Media Analytics: IBM’s SPSS Statistics Professional 21, Statsoft’s Statistica Professional 21, SAS’s Enterprise Guide 5.1, and Rapid-I’s RapidMiner 5.3. Read a report (in German) on it-director.de. mayato Opens New Office in Vienna29. Apr 2013 In May 2013 mayato opened a new office in Vienna. The new subsidiary allows mayato to carry its competency in Business Intelligence and Business Analytics into the Austrian market and extend services to local clients. More Testing Analysis Tools for Media Analytics29. Apr 2013 More complex queries demand sophisticated analysis techniques. For this matter, mayato analyzed several Media Analytics tools in a Data Mining study. Mr. Peter Neckel presents the results in German magazine Computerwoche. In-Memory Databases: SAP vs. Oracle22. Apr 2013 SAP and Oracle are competing in the market of In-Memory appliances for real-time analyses. Read along in this article from isreport (in German), wherein their service offering differ.