News Publications, Events, and Changes at mayato all career events know-how mayatoTalksData press Presse references Veranstaltungen In-Memory Demands for Rigorous Product Choice10. Apr 2013 Due to In-Memory technology, the Business Software market is in upheaval. Often, producers inform their potential customers vaguely about thier products’ real development status and performance. Instead, their marketing departments encourage purchase. Hence, IT decision makers have a hard time finding the right technology at the right time for diving into In-Memory. Read more in this German mayato article from isreport’s March issue (p. 16 ff). mayato New IBM Partner10. Apr 2013 As of March 2013, mayato is now an official IBM Business Partner. By extending their cooperation, both partners achieve additional synergies in the realization of joint BI projects. Mutually, mayato and IBM support large and medium-size companies in topics such as Customer & Loyalty Management, Churn Prediction, Customer Lifecycle, Campaign Management, and also in the simulation of planning scenarios for Marketing. Read our press report (in German). Upgrade BW 7.3 – Experiences & Recommendations26. Mar 2013 Consultants from mayato compile their experiences with several BW 7.3 upgrade projects on an article in S@PPORT (in German) and offer recommendations for a correct procedure. Big Data – Analytics Reloaded12. Mar 2013 Hardly any IT subject is influencing the media and companies in the same matter as Big Data. Innovative concepts for storing and evaluating those data are demanded. In an article from German magazine “Banken & Sparkassen”, Dr. Marcus Dill from mayato elucidates the utility of Big Data Analytics and recommends certain procedures. Business Analytics & CRM Tools Tested06. Mar 2013 It is still well known that data analytics conveys complexity and effort. How one can reduce workload with the right choice of a tool is delineated by the newest survey from BI analytics & consulting agency mayato on Computerwoche (in German).